CINEMA EXPOSURES

According to the survey on the film audiences, moviegoers are mainly concentrated in urban population of high income, high education, and high occupational status. These groups have good economic living conditions and relatively strong spending power, becoming elite groups and opinion leaders in consumer process and also generally the strong consumer groups chased by advertisers.

 

Cinema advertising also allows businesses and organizations to directly marketing to their target audiences. While television demographics can be flighty and often difficult to pin down with precision, movie audiences are generally easy to determine. Another advantage is that unlike home viewers or those surfing the Internet, cinema-goers can't change the channel or opt out of viewing. Advertisers who take advantage of a captive audience of this magnitude have tremendous opportunity to send home a forceful message about a product or service.

 

Large screen and shocking surrounding sound is the only bright spot in the eyes of consumers, which is unmatched by conventional television media. For the message conveyed by the film media, film advertising in made through filmmaking. Compared to other production methods, film advertising has characteristics of well-producing, clear pictured, artistic sense and so on. Thus, corporate culture or product information disseminated by film advertising can give people a sense of beauty and realism.

 

The distinct advantage of cinema advertising is that your audience is captive, local and totally focused on the screen. A local ad on the big screen will be watched and absorbed by the audience without distraction.