Press releases are a great solution for businesses to share their latest news and updates to customers and the media. 

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You might be wondering how the best press release distribution services help? Well, it can go a long way toward grabbing the right eyeballs on your most important message. It can help any business gain significant exposure and press coverage they need. Below are the advantages that you can expect for your business:

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1. Boosted Reach

A professionally-crafted press release distributed to the right media sites can generate the best press coverage and exposure for your business. The experts do this by amplifying the stories, connecting with investors, and interacting with the media and influencers. Some PR distribution companies also offer useful tips for excellent PR success.

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2. Improved Public Image

Many PR distribution sites also offer powerful targeting options such as targeting states, local regions, or national journalists. You can take advantage of that to give your releases an additional boost reach. It will help you reach industry-specific journalists, bloggers, experts in printing, and shape your brand image the right way.

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3. Top SEO Ranking

With well-chosen keywords and SEO practices by the experts, it helps you build massive traffic to your website. Few PR platforms also offer superior release distribution services under one roof and that too at business-friendly pricing.

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4. Generate More Sales

The end-result you get with effective PR distribution is an increase in sales or conversion. How? When you have more conversations with the audience or mentions from influencers, your sales get a boost. It’s worth choosing a PR firm that is trustworthy and has an immense reputation.

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What is the Difference between Free and Press Release Distribution Sites?

Below are the differences between the two:

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1. Free Press Release Websites

They are web-based platforms that may or may not let users add videos, pictures, or any HTML formatted content.

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2. Paid Press Release Sites

Apart from submitting your releases on their website and in RSS feed, they offer a press list that includes where they will syndicate them. The majority of the paid press release distribution websites also provide extra perks like SEO, tagging, analytics, grammar checking, geo-targeting, proofreading, etc.